01Ripples Learning · Web app
Ripples Velocity
Showing whether training actually changes the way people work.
- Dashboard design
- Data storytelling
- EdTech
Hello!
How I work
01
Stakeholder interviews, user conversations and competitor audits to find the real problem.
02
User flows, information architecture and success metrics that everyone agrees on.
03
Wireframes to high-fidelity prototypes, built on reusable design-system components.
04
Usability tests and post-launch data feed the next iteration.
Selected work
01Ripples Learning · Web app
Showing whether training actually changes the way people work.
02Ripples Learning · Web app
Turning a document-style 360° report into a product trainers can actually read.
03C1 India · Mobile & desktop
Redesigning an e-auction portal so buyers and suppliers always know what needs them next.
04C1 India · Web portal
Revamping a 16-year-old government auction portal, without rebuilding it.
Why hire me
5 years of turning messy workflows into clear, measurable products, across SaaS, procurement, government and learning.
Stakeholder interviews, user conversations and usability tests come before pixels, so the design solves the real problem.
I start with research: see Ripples Discovery30%more efficient workflows after the Procfox redesign, and 15% more webinar sign-ups from landing pages I optimised.
I design for outcomes: see ProcfoxDesign systems and style guides for Procfox, CHRMP, DGH and Ripples Velocity keep products consistent as they grow.
I build systems that scale: see Velocity style guideOn a 16-year-old portal I checked feasibility with developers from day one, then designed inside the limits.
I bring developers in early: see DGH portalI lead UX for Ripples Discovery end to end and mentor the design team on quality and consistency.
I lead and mentor: see ExperienceA commerce degree taught me to ask what a screen needs to achieve, not only how it looks.
I think about the business: see About meBeyond case studies
Website · Ripples Learning
Website · C1 India
Website · C1 India
Website · Ripples Learning
Dashboard · C1 India
Website · Animesh Rai · Ripples Learning
Dashboard · C1 India
Experience
From marketing design to leading UX research and design systems.
More about me →Oct 2025 – Present
Jun 2023 – Dec 2024
Jun 2022 – Jun 2023
Mar 2022 – May 2022
Nov 2020 – Mar 2022
Contact
Hiring for a product or UX role, or need help with a SaaS workflow? I’d love to hear about it.