About
Commerce graduate turned UX designer.
I started out studying commerce at Delhi University, and that business grounding still shapes how I design. I care about what a screen needs to achieve, not only how it looks.
Over five years I have moved from graphic and UI design into end-to-end UX: running research with stakeholders and end users, mapping flows, prototyping, testing and building the design systems that keep products consistent as they grow.
Today I lead UX for Ripples Discovery at Ripples Learning and mentor the design team. Before that, at C1 India, I redesigned the Procfox procurement platform across mobile and desktop, which made key workflows about 30% more efficient.
How I work
A simple, research-led process
01
Understand
Stakeholder interviews, user conversations and competitor audits to find the real problem.
02
Define
User flows, information architecture and success metrics that everyone agrees on.
03
Design
Wireframes to high-fidelity prototypes, built on reusable design-system components.
04
Validate
Usability tests and post-launch data feed the next iteration.
Skills
- UX & Research
- User researchUsability testingCompetitor analysisUser flowsInformation architecture
- UI & Systems
- Design systemsStyle guidesWireframingPrototypingResponsive & mobile design
- Domains
- B2B SaaSProcurementEdTech / L&DDashboards & admin panelsLanding pages & CRO
- Tools
- FigmaFigJamAdobe Creative SuiteHTMLCSS
Experience
Oct 2025 – Present
User Experience Designer · Ripples Learning
- Lead end-to-end UX and research for Ripples Discovery, from problem definition to high-fidelity solutions.
- Designed complete website experiences for CHRMP and Ripples Learning, focused on usability and conversion.
- Mentor the design team on quality, consistency and UX best practice.
Jun 2023 – Dec 2024
UI/UX Designer · C1 India Pvt Ltd
- Designed end-to-end UX for Procfox (mobile & desktop): flows, wireframes, prototypes and iterations.
- Built and maintained the Procfox design system, dashboards and admin panels.
- Ran user research and usability testing; designed GITEX and LEAP event landing pages and the C1 Global website.
Jun 2022 – Jun 2023
Graphic Designer & UI Specialist · Ripples Learning
- Built a scalable design system for CHRMP, including the All-Access product pages.
- Optimised CHRMP landing pages, lifting webinar sign-ups by 15% over six months.
- Designed the end-to-end website experience for animeshrai.com.
Mar 2022 – May 2022
Graphic Designer · Masters' Union
Nov 2020 – Mar 2022
Graphic & UI Designer · Proffus Pvt Ltd
- Designed marketing creatives, product mockups and web pages; delivered end-to-end client work.
Learning
Certifications
- Foundations of User Experience (UX) Design
- Conduct UX Research and Test Early Concepts
- Build Wireframes and Low-Fidelity Prototypes
- UX Design Workshop
- HTML Foundations
- CSS Foundations
Education
B.Com, Business / Commerce
Delhi University · 2010 – 2013
Questions, answered
Who is Kalpana Srivastava?
Kalpana Srivastava is a UI/UX Designer based in Delhi, India, with 5 years of experience designing SaaS products, dashboards and websites. She is currently a User Experience Designer at Ripples Learning, where she leads UX and research for Ripples Discovery and mentors the design team.
What does Kalpana specialise in?
Research-led UX and UI design for B2B SaaS, procurement, EdTech and learning products: dashboards and admin panels, websites, and landing pages built for conversion. She also builds design systems and style guides that keep products consistent as they grow.
Which companies has Kalpana worked with?
Ripples Learning, C1 India, Masters' Union and Proffus. Her projects include the Procfox e-auction platform, the DGH government auction portal, Ripples Discovery and Ripples Velocity, and websites for C1 Global, buyDSC, CHRMP, Ripples Learning and animeshrai.com.
What results has Kalpana's work delivered?
Her Procfox redesign made key workflows about 30% more efficient, and the CHRMP landing pages she optimised lifted webinar sign-ups by 15% over six months.
What is Kalpana's design process?
Understand: stakeholder interviews, user conversations and competitor audits to find the real problem. Define: user flows, information architecture and success metrics that everyone agrees on. Design: wireframes to high-fidelity prototypes, built on reusable design-system components. Validate: usability tests and post-launch data feed the next iteration.
Which tools does Kalpana use?
Figma, FigJam, Adobe Creative Suite, HTML and CSS.
Is Kalpana available for hire?
Yes. She is open to product & UX design roles. Email srivastavakalpana1009@gmail.com or message her on LinkedIn.
Where can I see Kalpana's work?
Her case studies (Ripples Discovery, Ripples Velocity, Procfox and DGH) and her websites and dashboards are on the Work page of this site. More visual work is on her Behance profile.