Skip to content
ContactResume
← All visual work

Website · C1 India

C1 Global website

Taking C1 India global. A website for international clients, shaped with the CEO, VP, marketing and project management, and built on the brand guidelines.

C1 Global partnership page: hero with a work-email sign-up, partner logo strip, “Why choose us” benefits, four partner types and a gradient call to action.

Page 1 of 4

Partnership

“How can my company work with C1?”

What to look for

  • Four partner types, each with an icon and one line on what's in it for you
  • Benefits grouped into one scannable “Why choose us” band
  • Getting started needs only a work email

Pick a page, then scroll inside the window to see all of it.

From C1 India to C1 Global

C1 had spent over two decades building e-procurement for organisations in India. As it moved from C1 India to C1 Global, the website had to introduce the company to international clients who had never heard of it, and earn their trust quickly.

Before

C1 India

Established in India

After

C1 Global

Built for international clients

What “global” looks like on the page

Top of the C1 Global partnership page: utility bar with a UAE phone number, navigation with Book a Demo, the headline “Empowering partnerships for a smarter procurement future”, a work-email sign-up and a strip of partner logos.12345
  1. 1

    A Dubai number up front

    The top bar leads with a UAE phone number and the c1global.com email, a signal of local presence for international buyers.

  2. 2

    One primary action

    “Book a Demo” is the only filled button in the header. Everything else is secondary.

  3. 3

    Brand colour where it counts

    The brand gradient is saved for the key phrase, so the promise is read first.

  4. 4

    A low-commitment start

    Only a work email to begin, instead of a long form on the first screen.

  5. 5

    Proof before the pitch

    Partner logos sit right under the hero, so credibility comes before the detail.

Four stakeholders, one website

Requirements and feedback came from four people, each with a different stake in the site. I turned their requirements into designs, reviewed each page with them and refined it after every round, until it was signed off.

  • CEO

    How C1 Global is positioned for international clients

  • Vice president

    Business priorities and final sign-off

  • Marketing team

    Brand guidelines, messaging and lead capture

  • Project manager

    Scope, page list and timelines

  1. Brief
  2. Design
  3. Review
  4. Refine
  5. Sign-off

Review and refine repeated with each round of feedback

Built on C1’s brand guidelines

Every page follows C1’s brand guidelines: the same colours, type and components throughout. The palette below is sampled directly from the designs.

  • C1 navy

    #1e5394

    Primary buttons and links

  • Brand gradient

    #685ea8 → #335598 → #7e62ae

    Calls to action and key words

  • Signal cyan

    #00aeef

    Form submit, the final step

  • Charcoal

    #1e1c1d

    Top bar and footer

One system, every page

Repeated patterns make a large site feel like one company, and they let the marketing team add pages without starting from scratch. The same gradient call to action closes three different pages, and only the words change. Hover over the stack, or tab to it, to spread it out.

  • PartnershipGradient band: “Let’s build the future together”.
  • Success storiesGradient band: “See how we’ve made a difference for others”, with a Contact us button.
  • ResourcesThe same gradient band on the resources page, with a Contact us button.
One component, three pages.
Footer band: “Have any questions?” with full name, work email, country code, mobile number and a Get started button.
And every page ends with the same short enquiry form, so a visitor is never more than one scroll from talking to C1.

Result

A consistent website that introduces C1 Global to international clients, approved by leadership and built on reusable, on-brand templates the marketing team can extend.